Moroccan chattiness makes everyday interactions more pleasant, if longer; patience and extroversion are assets. In the souks, vendors to call out to customers, joke around and strike up conversations before bargaining begins. When offered tea, it's polite to take a sip.

Casual wear is widely acceptable, although swimsuits, shorts, sleeveless tops and clingy clothing should be confined to the beach or poolside for both men and women. Women travelling alone will get around fine, and can expect help, friendship and the occasional offer of marriage.

Sexual relations outside marriage (including homosexual conduct) are theoretically punishable by law, but this is rarely enforced.

Smoking is widespread, though sometimes limited to smoking sections in restaurants. Drinking alcohol in view of a mosque is frowned on and alcohol licences are expensive, but alcohol is often served discreetly indoors or on terraces.